Using Insta-Language to Connect with Students

By Andrew Kohls, Assistant Director, Kansas State University Career Center

As an aging millennial, the drive to conquer all available social media apps is real! This is especially true with student affairs professionals, as we see our students effortlessly switch back and forth between platforms. For me, the big push came when I realized more and more students were dropping Facebook or not creating an account at all. I wanted to get away from Facebook and place my efforts on beefing up my Instagram account, where I could better connect with the “younger” world!

Looking back, I think I was forced to create an Instagram account to connect to a website or another app; I honestly can’t remember. I knew it was there, but I rarely touched it. (Kind of like some of our students and their LinkedIn accounts!) Like every “big” decision in my life, I wanted to seek input from experts who were familiar with the topics I was not. For my Insta-overhaul, I consulted only the best: my high school cousins and one of my faithful student workers! ☺

As I was looking through other Instagram accounts, I noticed that most people had a little blurb about them underneath their profile name. To be consistent, I realized that I also needed something! I texted my experts right away and said,

“Hey! I need a catchy, cool blurb for my Instagram! Can you help?”

Their responses…

“What does that even mean?”
“Like the part that goes under your name?”
“You mean, a bio?”

Obviously I needed a lesson on Insta-language! Once the experts finally understood what I was talking about, the A-HA moment happened!

They responded…
“What do you want viewers to know about you?”
“What do you want it to encompass?”

MIND.BLOWN! Suddenly, I felt as if I were the student and they were the professionals (which in this case, they were!). As a career advisor, my mind immediately went to cover letter and resume development. The questions these students had just asked me are the same questions I ask my students daily! I’m always looking for parallels between my students’ worlds and how they can apply their skills to university careers, and THIS.WAS.IT!

Since my breakthrough, I’ve started using Insta-language with all of my students, particularly my first-year students. Of course, I still use the Instagram “bio” (not blurb!) example to discuss tailoring documents to their intended audiences, but I’ve also started using “Finstas” to discuss personal branding and specific content that may not be appropriate for employers to see. (P.S. “Finstas” are Instagram accounts that students set up, in addition to their regular Instagram accounts, to post certain content they may not want everyone to see!) I’ve also used Instagram “followers” to discuss networking, which enables students to look at their own accounts, explain why they follow certain people, and how they can apply that same concept with networking for their careers.

Overall, my students have reacted very positively to my use of “ Insta-language connections.” The key is to keep the convos light. Be mindful that some students DO NOT want you to know anything about their social media presence, and that’s ok. But above all, stay positive, make clear connections, and HAVE FUN!

This article was originally published by the author at https://studentaffairscollective.org/insta-language-connect-students-sasome.

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Andrew Kohls received a B.S. in Psychology from Kansas Wesleyan University and an M.S. in Academic Advising from Kansas State University. He is currently an Assistant Director in the Career Center at Kansas State University, working with the College of Architecture, Planning, and Design, as well as graduate students in the College of Arts and Sciences. Kohls also serves as an instructor, working with first-year students every fall as part of the K-State First Program. He has been working in higher education since 2010, having previous experience in immigration advising, orientation programming, and admissions. Connect with him at: LinkedIn: https://www.linkedin.com/in/andrewkohls Instagram: @andkoh52

 

#WeToo: The Courageous Conversations We Should Be Having with Women About Career Readiness

By Ashley Motley, Kansas State University

Rosie the RiveterTuesday evening I was sitting in my car, heat on full blast, listening to NPR’s All Things Considered as I drove to meet up with the small group of women I spend time with on Tuesdays. Ailsa Chang, the host, began the next story by sharing that Naomi Parker-Fraley, the California woman who inspired the famous “Rosie the Riveter” poster had died that day. Thinking about the striking image of the woman in a red-polka-dotted handkerchief, her fist raised in strength and defiance to symbolize a new era of women working, made me pause to think about where we are now.

Women in the workplace have accomplished a lot since the 1940’s and yet, as Ann Curry put it in her recent interview with People Magazine, “The women’s movement got us into the workplace, but it didn’t make us safe once we got there.” She was referencing the recent, brave revelations of the many women sharing during the #MeToo movement and Times Up campaign. These thoughts of where we currently are with workplace culture for women lingered as I reached my destination and settled into conversation with my small group. The lovely, smart, career-driven women in front of me began to share the frustrations of the last week – many frustrations including the constant struggle to balance family and career, secure respect, and have community outside of work while still maintaining sanity because of limited time.  We talked about our desire to cultivate what matters in our lives – but what is that? What if we miss the important stuff while we are focusing on the wrong stuff?

Then, I thought about my students, as I have many times in the last few months. How do I have conversations with the young women I’m advising about what they cannot possibly understand yet? How do I tell them “I know you are facing adversity now, but gather all of your courage because the workplace is a wild frontier for women who want to lead…there are still so many challenges…”? I think about the students I’ve advised that are career changers. We’ve sat across from each other and tears have welled in both our eyes because we both know the struggle and the grit it takes, as a woman, to push past challenges from a past workplace experience and march boldly forward into a new season.

Therefore, I have a proposal. I believe as career professionals on campuses, we are uniquely situated to have powerful conversations about what is happening in culture in regards to women in the workplace. Here’s my proposal – let’s have courageous conversations with the women that enter our offices to talk about career readiness. Instead of just talking about how to negotiate salary, let’s also talk about what specific cultural challenges women face in different industries. Let’s give the women we are advising permission to want a career now and permission to change their minds if they decide they want something different down the road. Let’s equip women to be able to confront what we hope they’ll never have to face – harassment in the workplace. Let’s talk about what is okay and what isn’t okay and what to do about it. Let’s empathize with young women about what it feels like to not have the same respect we may see male colleagues receiving. Let’s go there, because I have big hope for the next wave of graduates entering the workplace. I think they can help move us forward.

Not sure where to start with a courageous conversation? Here are a few “active listening” questions you may utilize.

  • Have you thought about what you value in a work setting? Have you thought about what you value outside of work and how that might be affected by this work? Do you think this will look different 10 years from now?
  • Have you had the opportunity to shadow in this industry yet? Let’s talk about why that might be a good idea before taking an internship.
  • Are you working with a female mentor? Let’s talk about how to build relationships with women that have been doing this work, so you can seek feedback about how to best prepare for the industry.
  • Have you ever felt as if your voice was ignored or silenced? How did that make you feel?
  • What would you do if you weren’t afraid?
  • Where do you usually sit in a classroom or meeting room? How can you practice positioning yourself so that you are heard?

More great questions to consider with women advisees can be found in Sheryl Sandberg’s Lean In Discussion Guide.

The difficult truth is that without additional workplace changes and enacted policy, women in the modern workplace may have reached the limits of their ability to multi-task. As career professionals, we can be advocates for the changes that would create more flexible and empowering work environments, but it is also our job to prepare our students for the truth they’ll encounter.

As I write this, I have just returned from a speech by Martin Luther King III commemorating the 50th anniversary of Dr. Martin Luther King, Jr.’s visit to our campus – the last campus he would speak on before his assassination. In his speech on the values of his father, Mr. King paused to say, “we will have gender equality one day.” He went on to talk about how, as we saw with the action of his father, a small group of men and women can create much change. I believe the individuals that make up our SoACE membership are capable of great change. We have the ability to be the great voices and advocates our students need.

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Ashley Motley lives with her family in Manhattan, KS. She serves as an Assistant Director and liaison to the College of Arts and Sciences for Kansas State University. She received her M.Ed. in Curriculum and Instruction, college student affairs, from the University of South Florida. Currently, she serves as the KG Chair for the SoACE Experiential Education Knowledge Group.  She enjoys messy family dinners with her 4-year-old and husband, hiking the Konza Prairie and the CO mountains, and traveling to see friends in the southeast. 

Helping Students with disABILITIES -Kevin McCloskey & Dr. Amanda L. Walker

As the Director of Partnership Development with Disability Solutions, I take on a dual role when assisting our clients with their goal of hiring individuals with disabilities. I often hear companies say they do not know where to start as they begin a hiring initiative. This sentiment is completely understandable when there are often over 50 groups in their community serving jobseekers with disabilities. On the flipside, the community partners struggle to connect with the employer and get their foot in the door to discuss what programs they offer and the talent they work with. Although both have the same goal (employment for people with disabilities), things tend to get lost in translation due to language barriers: business language vs. social services language. My job, and that of my team, is to bridge that gap and help our clients hire the best person for the job who just so happens to have a disability. In order to do this, both sides have to be prepared.

There are four steps that go into preparing the employer.  The first is that you have to learn about our client, the employer, inside and out.  The second is to host an interactive training that is open and honest, helping to dispel common fears and stigmas that can come with working with individuals with disabilities.  Then, community outreach and creating partnerships with organizations serving jobseekers with disabilities becomes necessary.  Finally, you need to the build the bridge between the organizations identified and the businesses looking to connect.

 

In the past (and actually to this day), community partners have a difficult, and at times, unforgiving job placing individuals with barriers in positions. As a result, they have relied on the old Beg, Place and Pray model:Beg a company to hire an individual on their caseload, Place the individual in that position (hired!), Then pray to the powers that be that it all works out. “Placements” yes but “success” no.

Before I reach out to any community organization and/or refer a jobseeker to an employer, I make sure I know the business and what type of employee the business is looking for. When working with our clients and partners, we make sure the partners know business culture, language, expectations (it is not social services!), job requirements and necessary qualifications, and qualities of successful employees.

Much like any relationship, the ability to understand where the other person is coming from is critical. Once the connection with the CBO is made and the bridge is built, they will readily learn the ins and outs of your business so the most qualified candidates can be referred, and ideally hired. Most importantly, do not be afraid of failure. Not every referral will work out. Not everyone is the right fit for the job. If a goal is not met as quickly as you had intended, understand why and use those lessons to learn and improve. Keep in mind all relationships are built on trust, communication, and reciprocity.

At the collegiate level, the key to any great communication plan is developing internal (on-campus) and external partners (off-campus). Employers and organizations do the same thing in order to identify their stakeholders or consumers. Often they are seeking out these partners to better assist students and alumni reach success in the work world. Employers and community partners must brand or promote their program or initiative to colleges and universities. You cannot assume that one press release about your program has managed to reach all individuals engaged in workforce opportunities or all college and university faculty and staff that assist students in workforce opportunities. A company could have an outstanding program for individuals with disabilities but if no one knows about it, then it’s likely that it would not be a successful or highly utilized program.

Once employers have engaged the campus community leaders and workforce related faculty/staff, those campus leaders must then begin the process of sharing the opportunities with students and alumni. One-on-one advising sessions could provide more information on such employer programs or initiatives that help students transition to the world of work. Employer information sessions, could allow employer engagement with students that fit the criteria for the program and would also allow for students to better understand what they would get from participating in the program. More importantly, it allows for advisors to provide more resources that are focusing assisting students with physical or mental disabilities to become even more engaged in the workforce than ever before. It’s a very exciting time for individuals that have been thought of as having limited opportunities in the workforce.

 

 

Career Services staff can also connect employers with external partners. One example of an external partner may include workforce development or city/state Career Center officials within the city or region. It’s their job to know of any specialized programs that could help more individuals obtain work. In addition, Vocational Rehab Programs, would also be a great external partner to share program or employer initiative. Vocational Rehab programs focus on placing individuals into workplace opportunities that may have been challenging due to a disability or past experience with trauma.

Overall, colleges and universities can serve in two roles to assist companies or organizations that have great programs or initiatives for students or alumni with disabilities. First, they can help identify a population in which they serve that would need programs that assist students with disabilities obtain quality work. And, second, they could also help any said organization recruit talent to fill any said job opportunities. Furthermore, most college and university career services staff usually can assist in helping the employer develop a network with the city/state that provides services for students with disabilities.

In closing, whether you are an employer who finds this opportunity unique and of interest to you or whether you are a member of career services or disability services staff at a college or university, it’s a great opportunity to find out about any new resources or job training programs that can assist in further developing opportunities for students and alumni that have one or more physical or mental disabilities.

If you would like more information on employers with training programs or if you are interested in developing training programs on campus for your students/alumni, please feel free to contact Kevin McCloskey at Kevin.McCloskey@abilitybeyond.org .