Annual SoACE Career Services Recruiting Platform Survey Results

The Technology Knowledge Group (KG) conducted its fourth annual Emerging Technologies survey during the summer of 2020. The annual survey is designed to capture the current state of the field and target areas for future programming. The KG conducted an association-wide survey to identify the types of systems each of us uses as well as some of the common challenges we all face.

Due to the Coronavirus pandemic, career centers across the country have grappled with a variety of challenges during the rapid transition to online services. The unprecedented times led the SoACE Technology Knowledge Group to access the utility of previous questions and to create new questions based on the needs of the SoACE community. New questions were added to ascertain how career centers communicated with one another, provided services to students, and engaged with employers in virtual environments.

New on the survey this year was the question: “How will you provide Career Services for Fall 2020?” The results are summarized in Figure 1 shows that 52% of career centers are offering services virtually, while 47% are offering both in-person and virtual services. At the time of the survey, no career centers were offering only in-person services.

Career Services Delivery Formats graphFigure 1: Career Services Delivery Formats

Another new survey question revealed an interesting pattern among career centers as it relates to using online communication platforms for multiple purposes. According to the results of the survey, Zoom is the leading platform with 42-44% of survey participants indicating its use for internal meetings, information sessions, workshops, and virtual coaching appointments. While platforms may be used for a variety of purposes, qualitative data indicated a lack of enthusiasm about using Zoom for events. Figure 2 summarizes the results of the survey.

Virtual Communication MethodsFigure 2: Virtual Communication Methods

A total of 121 individuals representing 120 institutions completed the survey. Like previous years, duplicate entries were removed. It is important to note that in 2019, the Emerging Technology survey was incorporated into a general SoACE survey. While more research is needed to determine reasons for the engagement level, we hypothesize that return to a separate survey, as well as the increased necessity of online platforms to continue operations, has generated more interest in the survey, which may be more evident in the survey results of 2021.

Since most career centers opted for all virtual fairs, the career fair survey question from previous surveys shifted its focus to the technology used to conduct virtual surveys. Several career centers chose multiple options. At 56%, Handshake led as the system used to facilitate career services events. At 9% and 11% respectively, Career Eco and Symplicity also gained more popularity. While unlisted, Career Fair Plus, 12 Twenty, and Easy Virtual Fairs were mentioned multiple times by survey participants as other platforms used. Several other platforms were also mentioned at least once. The results are summarized below:

Career Fair virtual platformsFigure 3: Career Fair Virtual Platforms

At 63% Handshake was also identified as the platform of choice for providing alumni services.

 

The 2020 Survey indicated additional trends as it relates to technology.

Graphic Design Platforms– Adobe and Canva rose above other platforms in terms of interest. Particularly, several survey respondents indicated that they use one or both platforms, as well as an interest in learning more about the platforms.
Virtual Career Fair Platforms – The variety of platforms used indicate an interest among membership in researching and experiencing virtual Career Fair platforms.
Dedicated Technology & Marketing Staff – We asked whether the participants had dedicated technology staff and dedicated marketing staff. While 33% of survey participants indicated that their centers had dedicated technology staff, 46% had dedicated marketing staff.

We invite all of our SoACE members to attend our virtual pre-conference session on Friday, December 11, 2020, where we will take a deeper look at the information generated by this year’s survey. We look forward to engaging in conversation around other trends and best practices in virtual and hybrid environments.

 

Ayanna Perkins
Emerging Technologies Coordinator, SoACE Tech KG
Clinical Practicum and Induction Coordinator
The University of Memphis

Ashley Graham Phipps
Assistant Chair, SoACE Tech KG
Associate Director, Employer Relations, Data Analytics
Wake Forest University

Diverse Advisors and their Students: What is our responsibility?

By Briana Edwards and Kayla McLaughlin

Diversity is a popular buzzword that we hear thrown around in higher education meetings and initiatives on a weekly basis. With good intentions, many universities plan and execute programming for underserved students without truly understanding the populations they are serving.

As advisors, it is important to take a deeper look to ensure that we not only understand who the minority student populations are on our respective campuses, but also understand their needs and how to foster their growth.

Racialized minorities, low income, first generation, LGBTQ+, and students with disabilities are all student populations that require additional support, especially at predominately white institutions (PWIs).

As advisors, we interact with underrepresented students on an individual basis and these students face various challenges based on their identities and backgrounds. Students face feeling marginalized inside and outside of the classroom, struggling to find their place on campus, feelings of inadequacy due to imposter syndrome, lack of support from family, financial problems, balancing coursework and a part time job, and a host of other challenges. These challenges affect how these students view themselves, their confidence, interactions with other students and their academic performance.

We continually encourage our students to think outside of the box, to go beyond expectations and to explore new and innovative ways to impact the world. Yet, professionalism is rooted in bias, conformity, and privilege. As the authors of this blog post, we have navigated the professional obstacles of being Black and members of the LGTBQ+ community. Finally finding a seat at the table is not an easy accomplishment and now we strive to bring our students along with us. What is our responsibility as career advisors when serving diverse and underrepresented student populations?

First-generation college students who do not know where to start, women in STEM who struggle to find representation, black and brown students with limited resources provided by the university and government; therefore, we often become the first beacon of community who can assist them along their collegiate career. We would like to highlight one of the many examples we have faced. One of the authors worked at a PWI that had a very small percentage of black men in engineering. While working with a student, she began asking the typical career advising questions: what is your major?, what classes are you taking?, what are your goals? The student revealed a familiar story which seemed casual and comfortable enough for conversation; however, at the end the student illuminated his final thoughts and feelings on the career advising interaction. ” I needed this,” he stated. Inquisitive, the advisor further asked what the student meant. The student went on to explain that not many people at the university looked like him, took the time to understand him, or knew what his experiences meant to an entire family. This moment showed him clarity and community. The power of checking in and having conversations is immeasurable. Student interactions occur daily, even if virtually, in higher education. But taking the time to learn a student’s story, challenging what we know, and simply listening can make a world of change.

Diversity is easy, inclusion is where our work begins. 2020 has been a lot of a year. Our responsibility as career advisors encompasses the impact 2020 has had on our students and their well-being. This impact is doubled or even tripled for underrepresented populations. These students are not only facing COVID-19 but also accessibility issues, racism, sexism, nationalism, homophobia, etc. Given these continuing seemingly never-ending -isms, our hope is that career counselors/advisors can make a difference. As authors, we suggest two goals – to listen and to provide resources. Listening to learn rather than listening to respond is imperative, which means gaining knowledge from these students’ experiences and taking that knowledge forward in future advising sessions to better assist and empower them along their journey. Researching resources for these students on campus can be extremely beneficial – “you don’t know what you don’t know.”

All advisors have a responsibility to continually educate themselves on the marginalized students they are serving, not only to ensure they are able to assist these students but to recognize the diverse needs all students have. We close by asking: What are you doing to stay relevant, educated, and involved… Are you truly listening?

 

About the authors:

Briana Edwards headshotBriana Edwards (she/her) is the Career Events Manager at the Georgia Tech Career Center and has been working in career services for four years. In her role, she oversees and implements all aspects of career-related events and coordinates services with other campus offices involved in career and professional development. Briana serves on the Employer Relations knowledge group within SoACE.

 

Kayla McLaughlin headshotKayla McLaughlin (she/her) is a Career Development Advisor in the Georgia Tech Career Center. She has worked in higher education for the past four years in roles surrounding outreach, advising and recruitment of STEM students. Kayla has a passion for working with underserved populations and assisting students in becoming their best professional self for post graduate opportunities.