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Please join us this week for our Second Annual SoACE Summer Technology Boot Camp! Please see below for the schedule of events. Please register for each session you would like to attend individually. Each session is free and is limited to the first 100 participants so please only register for those sessions which you plan to attend and watch with your colleagues when possible.
WEDNESDAY, JULY 18 (all times CDT):
9:00 – 10:00 a.m.
CareerShift Best Practices
Presenters: Audrey Key & Val Matta
We all coach our students and alumni on how to build their network, but CareerShift allows them to go the extra mile. Because CareerShift aggregates job postings and company info into one website, the student can research a company much more effectively. Learn how CareerShift can help your students and alumni complete a painless confidential job search.
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10:30 – 11:30 a.m.
Achieving Organization through Asana
Presenter: Katlyn Kurtz
The time of using summer as a way to breathe and get prepared for the next academic year is gone, but that doesn’t mean that higher education professionals have to spend their entire year playing catch up. Asana is a project management tool that can help you get and stay organized from the first day of class until graduation.This webinar will demonstrate the power of Asana and will help participants understand how they can use the tool to benefit their project workflow. This webinar will also show participants how to add team members to projects and tasks, create start dates and due dates, and view tasks assigned to them at a quick glance. This session will review the key differences between the free and paid versions of Asana and help participants make decisions about which option best supports their use.
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12:30 – 1:30 p.m.
Marketing Pays: Overcoming a Challenge and Showing Them Who Can Handle It
Presenter: Tara Stevenson
What happens when your institution says, “Guess what? You’re moving off the beaten path to a new physical location!” Fear sets in, you get the shakes and start sweating as you imagine what your office will be like when leave your current comfort zone and journey into a land unknown. The Career Development Center at Flagler College was charged with accomplishing this exact feat during the 2017-2018 academic year in addition to taking the plunge into a new CRM platform. In the session, we will take a look at a variety of marketing strategies our office utilized to showcase our physical and virtual moves to not only maintain student interaction in a new location but achieve a 50% increase in traffic through the building. Strategies and topics to be discussed include:
– Developing Instagram posts and stories to engage viewers in the move
– Documenting student interface with the new location and operating system
– Branding everything with the office name
– Incentive programs utilizing student leaders
– Nontraditional events to continue building the brand of the new office
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2:00 – 3:00 p.m.
I’m No Graphic Designer, but I “Design Graphics”: Understanding the Basics
Presenter: Leslie Neal
University Career Centers are establishing brand recognition to identify their importance in the professional development of today’s graduates. In order to accomplish this, marketing initiatives have been implemented nationwide. As these efforts increase, it is important to distinguish between marketing and graphic design. These terms are not interchangeable, but separate entities that complement each other. Although creativity influences marketing, the ability to visually communicate in a clear and concise manner does require basic design skills. Graphic Design plays a vital role in marketing, and by understanding some fundamental principles of design, the production of cohesive marketing elements can be created.
With the high demand on visual identity through social media, web design, posters, infographics, banners, brochures, pens, t-shirts (and the list goes on), it is imperative to produce quality promotional pieces effectively and efficiently by incorporating vector graphics (digital images) within marketing materials. However, a lot of professionals charged with this responsibility lack a formal background in Graphic Design to successfully execute certain techniques such as these. If you are the Graphic Designer of your organization who desires to learn how to use vector images, this webinar is for you! We’ll discuss some basic design principles, the significance of vector graphics, and how to create your own. You may not be a Graphic Designer by trade, but you will be well on your way to properly designing graphics in no time!
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THURSDAY, JULY 19 (all times CDT):
9:00 a.m. – 10:00 a.m.
Career Center Marketing: Increase Reach While Cutting Costs
Kelli Gemmer, Florida State University
An important communication challenge in higher education is reaching students through the cluttered media environment that exists on campuses. From the moment they are welcomed on campus and throughout their college journey, students are presented with a flood of information. How can career center marketers navigate this environment to reach their student audience?
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10:30 – 11:30 a.m.
If We are More Connected Than Ever, Why Aren’t We Happier?
Presenter: Sonia Gonzalez
If we are more connected than ever, why are we not happier? This session will discuss the increased interconnectivity through technology and social media platformed, juxtaposed by the idea that society as a whole is lonelier, more isolated, and depressed than ever. We will also discuss the difficulty of interacting with others or making new connections when everyone has their faces in their screens. Dive into the feelings of inadequacy and/or insecurity that can be a side effect of this hyperconnectivity and constant comparison on social media. Receive tips to limit social media reliance and seek out meaningful personal interactions and relationships for participants and their students, alumni, and staff.
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1:00 – 2:30 p.m.
Building Your Own Badging Program
Presenters: Peter Thorsett & Katlyn Kurtz
Using an interactive workbook, this session will outline the key steps in creating an effective badging program for students. Participants will be guided through an exercise to help them develop a badging program at their institution. This session will highlight how the desired educational outcomes of a badging program influence the overall program design. Specific technology considerations that should be kept in mind when developing a badging program will be discussed. This session will also give participants insight into the benefits and drawbacks of using a tool like Badgr and how it impacts how students earn and use badges outside of the program.
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Questions? Please contact Kelly Atwood, SoACE Technology Boot Camp Coordinator.
Can’t make some of the sessions? All SoACE members have access to view archived webinars on the SoACE website. Simply log in and view all webinar archives by going to Resources > Workshops and Webinars > Archived Webinars. Most webinars are available online within a few days.
